From 1925 till 1963 the company that sold Birma Shave ('brush-less shaving cream') advertised with billboards along the roads. Or, actually more like texts, each time two or three words on a sign, 6 in total, always ending with 'Birma shave'.
This was the world's first roadside advertising.
When driving speeds went up the firm discontinued this type of advertising, but for old time's sake people put them up again along a part of the Route 66 in Arizona.
We drove past these:
If daisies are / your favourite flower / keep pushing up / those miles / per hour /
Birma shave
(this one was the best, unfortunately untranslatable in Dutch!)
Cattle crossing / means go slow / that old bull / is some cows / beau (/ Birma shave)
You can drive / a mile a minute / but there is / no future / in it
The blackened forest / smoulders yet / because / he flipped / a sigarette
Train approaching / wistle squealing / Pause! / avoid that / run-down feeling,
and the penultimate:
If you don't know / who's ads these are / you can't have travelled / very far
Like!
This was the world's first roadside advertising.
When driving speeds went up the firm discontinued this type of advertising, but for old time's sake people put them up again along a part of the Route 66 in Arizona.
We drove past these:
If daisies are / your favourite flower / keep pushing up / those miles / per hour /
Birma shave
(this one was the best, unfortunately untranslatable in Dutch!)
Cattle crossing / means go slow / that old bull / is some cows / beau (/ Birma shave)
You can drive / a mile a minute / but there is / no future / in it
The blackened forest / smoulders yet / because / he flipped / a sigarette
Train approaching / wistle squealing / Pause! / avoid that / run-down feeling,
and the penultimate:
If you don't know / who's ads these are / you can't have travelled / very far
Like!
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